Embedding the doctrine in product.
Software vendors and enablement partners that embed the doctrine and want to display the Powered by FDS mark license the methodology under separate terms.
What the license covers
The Forward Deployed Selling doctrine is held by Caerus Capital Group, LLC. The methodology, the skill, and the Field Manual essays stay free — anyone can read, install, and cite them. The Powered by Forward Deployed Selling mark licenses separately to vendors and enablement firms that embed the doctrine into product or formal delivery.
Current licensees
Caerus Alpha, Inc. applies the doctrine in client engagements as the operating consulting firm. Intelligent Sales Machines (ISM) productizes the doctrine — the agent platform runs the skill protocols and ships the artifacts the doctrine specifies. Both firms are independent. Neither owns the standard.
Inquiries
Email license@forwarddeployedselling.com with the firm name, the product or engagement model that would embed the doctrine, and the specific mark or attribution use you have in mind. We respond within ten business days.
What we do not license
We do not license endorsement of specific products without certification. We do not license the mark to firms that intend to modify the doctrine and ship the modification under the FDS name. We do not license use of the mark in contexts that conflict with the brand boundaries — no SaaS-shaped marketing, no service-shaped CTAs, no positioning as a sales-acceleration product.