The doctrine, executable.
Install once. Every Claude agent in your team inherits the full architecture.
Install the skill in Claude. Every agent on the team inherits the doctrine. Claude diagnoses where the account sits in the buyer’s journey, writes a thesis from public data with sourced evidence and labeled inferences, builds multi-layer stakeholder profiles, drafts hyper-personalized outreach, scores deal velocity, identifies wait states, and produces the value provocations the seller would otherwise write by hand. Every output runs through the constraint layers.
Free. Versioned. Updated on a published cadence. Current version: v0.5.
Install in Claude Desktop: Settings → Capabilities → Skills → Add → forward-deployed-selling
What it does
Targeting first. Operational protocols run against a qualified target.
- ICP qualification — Market × Persona × Channel triangle, qualified before any operational work runs.
- GTM strategy derivation — five GTM components (motion, channel, messaging anchor, sales artifacts, qualification criteria) derived from the qualified ICP.
- Movement diagnosis — places any account on the Awareness / Familiarity / Value continuum from public data alone.
- Thesis generation — builds a one-page point of view on a prospect’s situation, sourced and labeled, ready for seller validation.
- Stakeholder profiling — five-layer Context Stack plus User/Buyer/Sponsor/Enabler taxonomy and Incentive/Constraint Framework across monetary, time, risk, feasibility dimensions.
- Dual-frame value-proposition framing — Cost of Inaction + Value of Action, both sourced, both anchored. Operationalizes “let them see the future.”
- Deal scoring — Movement, FDRI, and Velocity dimensions composite to a tier. Movement Floor enforces the doctrine’s compress-don’t-skip rule at the math level.
- Live-deal coaching — three-axis diagnosis (Movement Mismatch / Stakeholder Pattern Failure / Velocity Collapse) producing structured recovery plans.
- Disqualification analysis — codifies the Honesty Mandate. Prospect-addressed artifacts that name the misfit and recommend what would actually serve the prospect.
- Thesis revision — validate → refine → re-deliver. The thesis grows with the deal instead of dying after the first send.
- Cross-functional convergence — orchestrates engineering, product, customer success, and finance contributions to specific deal stages.
- Demonstration artifacts — produces the work the seller would otherwise write by hand: theses, value provocations, coaching notes, ICP triangles, dual-frame value propositions.
Every output runs through three constraint layers — Ethics, Doctrine, Hallucination. Numeric claims carry KNOWN or INFERRED labels. Try to bypass the doctrine and the skill names the cost of the bypass and asks for explicit confirmation before proceeding.